Loss Aversion in the Stock Market: Watering the Weeds and Cutting the Flowers
Investors often hold losing stocks for extended periods of time and sell winning stocks too early (1). At best, this reduces gains. At worst, this results in large losses. Loss aversion is a psychological bias that can result in irrational behavior (2,3) . For many people , the pain of loss is much more intense than the pleasure of gains. In fact, it takes approximately twice as much of a gain to offset the pain of a loss. For example, many people would say they are indifferent between losing ten dollars and gaining twenty dollars. If people were rational, losing ten dollars would be perfectly offset by gaining ten dollars. In the stock market, people often hold declining stocks to avoid realizing loses. These people find the unrealized paper loss more palatable than a realized loss. These individuals hope the stock will rebound so they can avoid the pain of a loss. If the stock price decline is due to poor current and projected earnings, holding th e stock simply to avoid t...